De Beers, established in 1888, is the world's leading diamond company with unrivalled expertise in the exploration, mining and marketing of diamonds. It is a cartel of companies that dominate the diamond, diamond mining, diamond shops, diamond trading and industrial diamond manufacturing sectors. De Beers is active in every category of industrial diamond mining: open-pit, underground, large-scale alluvial, coastal and deep sea. Mining takes place in Botswana, Namibia, South Africa and Canada.
PNN Group has recently acquired franchise rights for De Beers Diamond Jewellery for Baku, Azerbaijan, with projected openings in neighboring Eurasian countries. And the first De Beers Diamond Jewellery store was successfully opened in Baku in March 2013. Also PNN Group has already obtained the franchise rights for the development of DeBeers store in Kyiv, Ukraine, which was opened in December 2013.
